Organized by the US Mission to the UAE, in partnership with startAD, AWE UAE is a 6-month online program promoting economic prosperity by creating opportunities for women entrepreneurs to upskill, scale and thrive. It will enable women-owned SMEs in the UAE to deconstruct and identify new channels, markets & customers. It will also strengthen the operational business pillars that these SMEs may not have the resources or experience to build.
The program will conclude with a high-profile event celebrating Women’s Day 2022 on March 8th, where finalists showcase their achievements and business potential to the program partners and other key stakeholders.
As a result of AWE UAE 2020, each participating business demonstrated significant growth, with two securing commercial agreements with large Abu Dhabi-based corporations and others expanding their operations in markets such as Saudi Arabia and Qatar. Collectively, the businesses secured over ten new clients, earned four new industry certifications, and adopted digital business models as a response to the new market conditions